MILLER LITE POSTERS
Miller Lite sponsors dozens of music festivals around the country. To commemorate the shows we created this poster series. The posters were signed by festival bands then given away via our social channels.
The poster series earned us Chicago Addy awards and placement in the Communication Arts 2015 Illustration Annual.
Props to GCD: Bill Matznick, Designer: Julian Baker CDs: Matt Weiner & Trevor Kuhn, Copy: Ricky Johanet
White Can LOVE
When Miller Lite brought back the white can, people went nuts. There was such an outpouring of love across our social channels that we decided to capture it in one poster.
We used fan quotes from Facebook and Twitter to create the image, then mixed barley and hops from the Miller brewery into the ink and screen printed a limited edition of 150 posters to send to our most loyal fans.