WHIRLPOOL
Cooking, cleaning and washing. Whirlpool turned chores into an act of love. Here's some of the award winning work I did for the Every day, care campaign.
Props to GCD: Mike Frease, Copy: Sam Bordignon
Social
For millennial parents the days of staying out and partying are long gone. We wanted to give them a head nod on Instagram to let them know the slang they once knew has a new meaning as a caregiver.
Gives a whole new reason to all nighters. #NightFeedings
Sometimes you just need a night with the guys. #BoysNight
"One for me, two for the floor." #LunchDate
Fam squad = best squad. #SquadGoals
When your date is a mess.
The hottest brunch spot in town? Your kitchen table. #SundayFunday
Ain't no party like a night feeding party. #AllNighter
You don't have to go to bed, but you can't stay here.
When the diaper check turns into a diaper disaster #HotMess
Grammy’s Activation
Anyone who has ever been cared for knows the song "You Are My Sunshine". That's why we put it at the heart of the Every day, care campaign.
With the help of Grammy-nominated recording artist Hunter Hayes, Whirlpool asked people to dedicate and sing “You Are My Sunshine” to someone who cared for them. The winner performed live on CBS during the 2015 Grammy's.
Kitchen of the Future
In 2015 Whirlpool's concept kitchen of the future made headlines at CES. But the experience was limited to guests who could see it firsthand. So for CES 2016, we invited people everywhere to step inside the Kitchen of the Future with Digitas and Whirlpool's first VR experience.