MILLER LITE ALL STARS

Back in 1975 Miller Lite was invented and it brought with it the greatest beer campaign of all time. The never ending debate of “Great Taste” or “Less Filling” with retired Miller Lite All Stars. In 2024 we brought back that campaign and a new roster of retired athletes. We worked side by side with Leo Burnett on turning a couple days on a TV shoot into a full blown 360 campaign with social, digital, OOH and so much more.

While they were filming the TV spots our Volt team was waiting to take advantage of our All Star talent and keep the debate going online for the full calendar year.

Props to ACD: Caroline Dunleavy, CW: Fernando Torres, CW: Mike Cannella AD: Eric Thompson