MODELO VOTE

Leading up to the 2020 US election we launched a campaign that encouraged people to vote. Using our Fighting Spirit campaign to inspire drinkers to get to the polls and not just fight for their dreams but vote for their dreams. We created broadcast, digital, and social messaging to drive participation and partnered with I am a Voter to drive action.

And we did it all in 12 days.

Props to GCD: Bill Matznick, ACD Copy: Mark Fulara