MODELO UNLOCKZIE

Koozies and ice cold beer go together like Saturday’s and College Football. So we launched the Unlockzie. A koozie that becomes a scannable image when you put a Modelo can into it. Each week people scan the image for a chance to win tickets to the National Championship. We were completely sold out of the Unlockzie’s within days.

Props to GCD: Bill Matznick, GCD Copy: Jeff Beck