HIGH STAKES BEER AD

Droga5 developed the idea of Molson Coors’ “Big Game High Stakes Ad” the first ever ad you could play on DraftKings. VOLT Studio collaborated with Droga5 and supported the effort with digital and social efforts – introducing the campaign, promoting the effort as well as reacting in real time on our social channels before, during and after the Super Bowl.

With 8 billion media impressions and 250,000 DraftKings Entries Molson Coors High Stakes Beer Ad was the #1 performing non-sports pool in DraftKings history and also rated in the top 5 ads of the Super Bowl.