MODELO
As unique and different as the 2021 Modelo heroes were they had one thing in common. They didn’t let anything get in their way to pursue their dreams to become what they’ve always wanted to be: An NBA all-star, a world famous artist, a celebrity barber and an award winning DJ.
See below to find out what makes them a Lion and how we helped Modelo become the #2 beer in the country
Props to GCD: Bill Matznick, CD: Jeff Beck, ACD Copy: Mark Fulara
The Mural
To generate buzz for the upcoming Super Bowl spot we had Toon create a massive mural in East LA. We also were able to sneak a video of Toon at work with his legendary calligraphy. I challenge you not to watch the entire thing because it’s hypnotic.
Limited Edition Day of the Dead Packaging
We had Toon create a limited edition can to celebrate Dia De Los Muertos. I’m still trying to find one of these for myself so if you see one grab two and let me get the other.
